
Do you recognize the man in the photo? That’s right. Matthew Lesko, the government grant guy. Late night infomercials and in my case, an email in my inbox this morning wanting to help me have a successful future in America by joining his bookclub.
Whenever I see a photo of this man, I find myself myself smiling slightly with a snort and side-to-side head nodding as in “Is he for real?!” What about you? I’ve found his pitch compelling but I’ve never ordered anything from him, as millions of other Americans seem to have done. Maybe that’s the reason he always smiling. And, maybe there’s something else going on…
My point in sharing his photo and my opinion is not to endorse his products (he appears to be doing just fine) but to remind you of these powerful lessons:
* Not everyone will like you (darn!), and when you bump into those who aren’t enamored of your presence, you’ll have a lot less stress and more joy in your life if you practice the 16-second smile and incorporate The Smile Diet’s Six Characteristics of an Enthusiastic Leader into your life:
- Radiate positive energy
Lesko’s energy is clown-like, and his larger-than-life enthusiastic presence (outrageous and caricaturable to some) draws attention to his products and services.
- Be curious and interested in life and people
Lesko is a voracious researcher, which has made him a wealthy man. He encourages people to learn more about how to improve their lives and his zoot-suit style of dressing with question marks plastered all over his clothing is a not-so-subtle reminder of the power of being curious and asking questions (hopefully before you invest your money in his or anyone else’s products).
- Focus on the good
Lesko reminds people that there are opportunities everywhere when you look for them. Even with the number of people who believe he is a scam artist, his testimonial photo letters show that some people are benefiting.
- Feel deeply and laugh often
Whether you feel a warm fuzzy or want to turn a cold shoulder toward Lesko, you can’t deny that Lesko likes to have fun and laugh, which is great for managing conflict, especially when you have a vocal peanut gallery of hecklers and several consumer protection agencies investigating you. When asked if he wears his question-mark suit to establish his “brand” he responded, “No, I was just trying to have fun.”
- Do something you love
Now, I don’t know Matthew Lesko personally, but I do know that to sustain a larger-than-life personality in the public eye requires incredible energy and a passion for connecting with others. Lesko’s longevity in business and the information products industry suggests that he also has a passion for his ideas.
- Serve a greater purpose than yourself
A business succeeds or fails based on how well it serves people. Whether you see Matthew Lesko’s business as a service or scam, his work is focused on helping others benefit from government grants they may not be aware of. Check out this Harvard Business Review article on Lesko:
His motivation is not greed, but altruism, Lesko said. When asked whether the government has given him money to advertise different programs, he responded, “Yes, but money is not important to me anymore.” He said that “some bureaucrats say, ‘Talk about my program,’” but they’re not trying to get rich. “They’re just earnest people trying to help.” After all, said Lesko, the American people have already paid for all of these programs through taxes and fees, so shouldn’t they use what they’ve already bought? “People are so unhappy working for large organizations, because, really, they don’t care,” Lesko said. “When you have your own thing, you can paint the world your way—the way you always wished the world was.”
Love him or hate him, view him as a leader or loser, Matthew Lesko makes a great point about painting the world your way to create the world the way you wish it was, and a great way to paint your world is to…
Share your smile. Lots of people need it today.